It was in the early 1900s, in an American department store, that a small stroke of genius changed the history of commerce.

To stand out from its competitors, a cereal brand decided to place a colorful cardboard display right next to its products. Better yet, it added a competition.

The result is clear: sales double in just a few weeks.
That day, something became clear: it's not just the product that sells, but how it's presented.

Since then, POS (Point-of-Sale Advertising) has become an essential tool, transforming every space into a visual experience. It no longer simply occupies space: it attracts, influences, and triggers purchases.